The professor, "biker" Diego Fernando Rivera, came to us with the aspiration of reaching the House of Representatives, with a novel and differentiated proposal.
Applying the CO
Applying the anthropological research principles of the model, we identified the two key stakeholder groups who, after exposure to the communication, would ultimately become repeaters and evangelists of the candidate's program.
Diego Rivera was positioned as the first "Profe-motero" candidate in national politics. Likewise, and although he did not reach the threshold of votes needed to win the seat, he was exalted as the candidate who obtained the best ratio between campaign investment and votes obtained ($80 per vote). Total votes: 6,250