The economic and investment group, SC Capital, entrusted us with the task of creating their new brand of coffee (of origin) from the area of La Union (Nariño) to penetrate the Chinese market.
Applying the CO
We did a semi-metric research to know the habits of the Chinese consumer and the cultural shock of penetrating this market with a product that was not very familiar with the culture.
We found a young audience that was changing the habit of hot drinks and designed a marketing plan that would achieve the desired penetration in a short time. The result led to the brand becoming exclusive in Shangri-La hotels and receiving offers from Chinese investors for an equity stake in the company.